Real life sometimes intrudes on my writing life… and real life right now has me looking for some freelance PR opportunities.
Over the last eighteen months, I have had the opportunity to fulfill my lifelong dream of becoming a published author (known here as Zoë Mullins). Six months ago, I gave up a hot-bed of Public Relations delight (a.k.a. Horizon Health Network) to dedicate myself to my art. And though there have been times in my life when I had to eat my words, I prefer Starbucks.
To that end I am looking for freelance opportunities, in particular any writing, editing or strategy development opportunities with which I could assist.
I have nearly 20 years of experience in public relations. I have run my own consulting company (see http://www.bae-nb.com), managed budding non-profits and am an experienced PR strategist. Over the last five years, Horizon challenged me and made me excel in areas that I’d no previous experience.
As the Director of Communications , I had the opportunity to work on a wide variety of high profile and complex projects across the organization. My team consisted of graphic designers, multimedia specialists and public relation advisors. Within my portfolio we were responsible for a number of corporate priorities including quality improvement initiatives to improve patient and family centred care, communication to staff and public re: ongoing performance excellence/benchmarking initiatives, planning & maintaining all web and social media, developing community engagement opportunities, advising on & launching the smoke-free together campaign, providing strategic direction/community engagement for procedural changes that affect patients and/or their families.
There was never a dull day at Horizon. In my role as the Director of Communications, I was responsible for leading the development of execution of strategic communications plans that support the fulfilment of Horizon’s mandate and the achievement of its strategic goal. I was also tasked with developing and championing a department plan that improved accountability and quality metrics within the portfolio, by using performance excellence/lean six sigma tools (such as project charters, SOMIA, and various survey methods).
I was also responsible to manage the editorial content and development of all external Horizon corporate publications, and the development of all portfolio-related policies. And finally, I worked directly on a number of pet projects over the past year including blood clinic service changes at the DECRH, MRI & CT utilization, Emergency Department service planning, local community engagement councils, and the organ and tissue program awareness.
If there is any way in which I can assist you, I hope you will give me a chance. I am available at your convenience to discuss any projects you may have.